Demure Beauty is an Indian beauty blog that empowers you with information to enhance your self-care and beauty journey. Whether you are looking for honest product reviews, tutorials, tips, or product recommendations, we’ve got you covered.

Choosing the right products for your self-care needs can be an overwhelming decision. So the content on this beauty blog is carefully curated to help you make the right decision for your skin and hair.

I want to build a welcoming and inclusive community of beauty lovers so you can feel comfortable expressing yourself and sharing your own beauty journeys. So I would love to hear from you and welcome your feedback and suggestions.

I hope to inspire you to look and feel your best, and with your help, I look forward to providing you with the latest and greatest in beauty trends and tips.

If you want to learn more, join my free resource library and follow me on Instagram for some exclusive content.

About Me

My name is Rutu and I am a beauty writer from Mumbai, India. My passion for all things beauty began during my teenage years when I was struggling with managing my acne-prone skin and the insecurities that accompanied it.

It sparked my journey into understanding proper skincare and haircare routines. I’ve dedicated over a decade to learning how to read product labels, select the right ingredients, and prioritize the health of my skin and hair over passing trends.

Writing about beauty has become my greatest joy. Through this beauty blog, I aim to share my knowledge and experiences to help you navigate the world of beauty confidently, so you can both look and feel your best.

Love, Rutu.