About Me

Hey! I am Rutu Desai, a Freelance Content Writer and Blogger. I help bloggers and entrepreneurs improve their content strategy to boost their online presence. I also share tips on freelance writing for aspiring writers looking to kick-start their own freelance career.

How Did It All Began?

I was born and bought up in Mumbai, India where I live with my family. After completing my Master’s degree in Commerce, I joined a HR firm as an intern and realized I hated the 9 to 5 life and there was no way I could do this all my life.

Being a beauty enthusiast, I started my own blog where I could share tips and honest product reviews until I figure out a career plan. And that’s how my first blog Demure Beauty was born.

I enjoyed the content creation process and the freedom it gave to live my life on my own terms. I am an introvert so the work from home lifestyle suited me well.

Soon I started receiving compliments for my content writing and topic research and that’s when the idea to create content for others struck me!

So, I decided become a freelance writer and started writing content beauty and health related topics.

rutu desai

My Freelance Writing Career.

I forayed into freelance writing career through a content marketplace through which I have written content for several leading health, beauty and lifestyle brands in India and abroad.

Over the past year, I have been working with my own clients that include natural beauty brands, organic grocery brands etc.

If you need a freelance health and beauty content writer to implement your content marketing strategy, I am here to help you out.