About Me

Looking for help in content creation or freelance writing? You are in the right place!

Hey! I am Rutu Desai, a Freelance Content Writer and Blogger. I help bloggers and entrepreneurs improve their content strategy to boost their online presence. I also share tips on freelance writing for aspiring writers looking to kick-start their own freelance career.

How Did It All Began?

I was born and bought up in Mumbai, India where I live with my family. After completing my Master’s degree in Commerce, I joined a HR firm as an intern and realized I hated the 9 to 5 life and there was no way I could do this all my life.

So being a beauty enthusiast, I decided to start my own blog where I could share tips and honest product reviews until I figure out another career plan. And that’s how my first blog Demure Beauty was born.

I enjoyed the content creation process and the freedom it gave to live my life on my own terms. My peers would often compliment my content and that when the idea to create content for others struck me!

So, I decided become a freelance writer and started writing content for  fellow clean beauty bloggers in India.

My Freelance Writing Career.

Over the past year, I have been working as a ghostwriter for several brands within the green beauty and lifestyle industry. I only choose to work within the green beauty and lifestyle niche since these are topics that I am really passionate about.

Hence my clients are usually  clean and organic personal care brands, brands offering wellness products or even organic produce.

If you don’t know how to create content for your website or simply don’t find the time to implement your content marketing strategy, I am here to help you out.

Here are a few pieces I have written for my clients to give you an insight about my writing style.

Visit Portfolio

rutu desai